Apparently, this millennial thinks the unionistas do. Larry Williams Jr. was exposed to the Teamsters while still in college, and after taking a healthy dose of Big Labor kool-aide, sunk about $25,000 out of his own pocket over the years creating a simple database to help people looking for union contact information. On Labor Day of this year, a more robust social media component (á la FaceBook) was added in an attempt to enhance the sites ability to aid organizing activities.

 

UnionBase is the next iteration of technology/social media attempts to make unions seem relevant to today’s workers. Our Walmart gave us the WorkIt app, and CoWorker.org launched an online organizing tool. It is unlikely any of these online or mobile tools will make much of a difference unless unions can make a better pitch for why someone should join up, rather than just how.