Service Employees Local 32BJ is ramping up its efforts to organize fast food workers in New York City. Right now, they are working specifically on employees at Chipotle and McDonalds to sign union cards. The Fight for $15 movement – funded by the SEIU – always had organizing fast food workers as the end game. Though the movement has had some success in raising the minimum wage, it hasn’t made much inroad into organizing fast food chains. This time they’re hoping to make it into the endzone.