While most companies wring their hands over how to respond when employees use social networking platforms like Twitter, Facebook, MySpace, YouTube, Blogs, etc. to talk about work, unions are out there using social networking tools to organize. This article really highlights the ways unions are leveraging social networking tools to organize workers and lobby for the Employee Free Choice Act and healthcare, especially among younger workers. I’ve mentioned this before, but it is really important for you to spend some time exploring what unions in your space are doing to connect with current and potential members.
