Although historically unions have always remained behind the curve in modernizing their organizing processes – probably as a legacy of unionism promoting laziness and resistance to change – some of them have caught on to the value of new technology and social media tools to extend their reach.
App technology now allows unions and members to sign petitions, access video and images, read press releases, connect to social media accounts, report workplace violations, and keep abreast of union news. With the NLRB’s focus on broadening employee rights through the use of technology, and with a smartphone in almost every pocket, unions are finding more ways to have direct communication with members and potential members without having to meet face to face. The NLRB has stated it has plans to upgrade its own
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