A young entrepreneur known for providing highly useful union organizing content on the Web has released a new resource that will soon be in the hands of organizers near you, so be prepared! The next iteration of using the Web for organizing goes beyond information dissemination, or even research. Following the overall trend of focusing on Social Media, Jason Mann has released a video tutorial with accompanying worksheets that explain the art of using the key social media sites to find and/or organize groups of employees, and how to then effectively enter the conversation in such a way as to gain the trust of the audience, and hopefully move a union organizing effort forward. There are lessons to be learned for those on the management side, and as much as I hate to give money toward any union effort, I believe the $10 that goes to this young individual is an extremely fair price for the valuable insight. Armed with the information he provides, you will be more adept at both entering the conversation with your employees on their terms (online social media venues), and countering the efforts of organizers looking to do the same. Study the material, and you will likely avoid the common faux pas most business executives make when trying to engage their employees in such venues.
