AFL-CIO Targets Young Workers

by | Apr 8, 2010 | Labor Relations Ink, News

Big Labor recognizes that most older working adults are not interested in unions. To survive, unions have been spending huge resources to attempt to change the legislative and/or regulatory environment to make union organizing easier. However, it appears that Big Labor has not put all of their eggs in the law-making basket. Younger workers are entering the workforce in droves at a horrible time economically, and the likelihood that they will become disenchanted with their opportunities is valid. The AFL-CIO sees this as a potential gold mine for future union prospects, and is attempting to spin the conversation in a way that paints unions as the only hope for these high-energy workers. AFL-CIO Secretary-Treasurer Liz Shuler is leading a major AFL-CIO young worker initiative designed to enable unions to appeal to young, unorganized workers. Several regional forums will lead to a first-ever AFL-CIO Youth Summit this June.

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